Best Tools for AI Search / 10 Best AI SEO Tools to Boost Your Strategy In 2026

10 Best AI SEO Tools to Boost Your Strategy In 2026

December 24, 2025

Yevheniia Khromova

Yevheniia is a content strategist and writer at SE Visible, focused on AI search visibility and brand perception. Her focus is on researching how AI search systems shape narratives and translating that into strategies and insights brands can use.

An AI SEO tool is an AI-powered software that helps you improve search engine performance by automating daily SEO tasks. These tasks can include content ideation and optimization, technical audits, keyword analysis, competitor tracking, and AI search visibility monitoring. 

AI-powered SEO tools help teams work faster, make data-driven decisions, and adapt to constantly changing search algorithms. 

About 60% of marketers are now either piloting or scaling AI in their workflows. This is up 18% from 2023, so we’re likely to see even more AI adoption across marketing in the coming years.

At the same time, while labeling products “AI-powered” has become a trend, not every tool with such a label actually delivers anything AI-related. 

In this article, we’ve gathered the top 10 AI SEO tools that truly work for CMOs, agency owners, marketers, and anyone who wants to leverage AI to streamline SEO and stay ahead. You’ll learn what each tool does best, who it’s for, and how to choose the right solution for your SEO strategy.

10 Best AI tools for SEO: Comparison table

What Makes a Great AI SEO Tool in 2026: Key Features to Evaluate

With so many AI tools for SEO on the market, it’s challenging to understand how to evaluate them and choose the best fit. 

Here are a few things we recommend looking for in an AI-driven SEO software:

• Multi-dimensional SEO support (not just content writing). The best AI tool for SEO should ​​go beyond content writing and cover the full SEO lifecycle. This includes content briefing and optimization, technical site audits, keyword and competitor research, link analysis, and AI search visibility tracking. Tools that can do all these tasks for you deliver far more strategic value than single-purpose solutions.
• AI-driven content optimization & on-page SEO. The best AI SEO tools analyze top-ranking pages to recommend content structure, keyword usage, semantic coverage, internal links, and readability improvements to your content. Instead of guessing what works, you can optimize content based on real SERP data and measurable ranking signals. 
• Support for “AI visibility / answer-engine optimization (AEO/GEO)”. AI-powered search results, overviews, and answer engines are now no less important than traditional search engines. The best AI tools for SEO help you understand how content appears in AI-generated answers so that you can adjust your strategy for better results. 
• Scalability and workflow integration. Great AI SEO tools support growing content pipelines, recurring audits, and cross-team collaboration. It should also be easy to integrate into your existing workflows. Look for features like project management, content monitoring, and integrations with CMS or analytics tools.
• Pricing and value for different user levels. The price for a good AI SEO tool should match what it delivers. However, it should also offer flexible pricing models so that solo marketers, agencies, and enterprise teams can all get measurable ROI without paying for unused features.

10 Best AI SEO Tools for 2026

1. SE Visible & SE Ranking

Overview + Standout features

SE Visible brings a strategic layer to AI SEO by showing how brands are presented, ranked, and perceived across AI systems like ChatGPT, Perplexity, Gemini, AI Overviews, and AI Mode. It gives you ready-to-use metrics, clear visual insights, and a high-level understanding of visibility, sentiment, and competitive standing. The idea behind this solution is to support smarter and faster strategy planning.

Paired with SE Ranking, you get a complete ecosystem: SE Visible guides AI search strategy, while SE Ranking executes tactical optimization. Its AI Search toolkit and broader SEO suite translate insights into action. Users can forecast traffic, discover keywords, create content, detect issues, and more. This makes the two platforms a powerful combination for teams that want both clarity and impact.

Key features:

• Monitor brand visibility across ChatGPT, Perplexity, AI Mode, AIOs, and Gemini with real AI responses (not simulations).
• Track positive, negative, and neutral brand perception for you and your competitors.
• See which brands appear for your prompts and compare position, visibility share, and sentiment side by side.
• Identify the domains and URLs most frequently cited by AI engines in answers about your brand.
• Test your own questions or use pre-grouped prompts organized by topics and niches.
• SE Ranking integration gives access to AI Writer, keyword research, competitor analysis, AI insights, and more for end-to-end execution.

Best for

CMOs, agency owners, brand marketers, and SEO teams need strategic AI visibility insights paired with tactical SEO optimization tools.

Pros & Cons

➕Pros:

• Tracks real AI responses, not API simulations
• High-quality data and clear visualizations
• Weekly data updates keep insights current
• Easy onboarding and unlimited seats
• Seamless integration with SE Ranking’s full SEO suite

➖Cons:

• SE Visible focuses only on AI visibility (SEO execution happens in SE Ranking)
• Reporting is currently limited to CSV exports

Pricing

SE Visible has three plans, all with unlimited user seats and generous limits:

• Core: $189/month for 450 prompts and 5 brands
• Plus: $355/month for 1000 prompts and 10 brands
• Max: $519/month for 1500 prompts and 15 brands

Users can try it for free with a 10-day trial. For SE Ranking customers, SE Visible is included in the AI Search add-on starting at $89/month.

2. Mangools

Overview + Standout features

Mangools is one of the all-in-one AI tools for website SEO designed to make core SEO work easier. 

At its heart, Mangools combines five key tools: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

In terms of AI SEO, Mangools offers two main tools: AI Search Grader and AI Search Watcher, Both tools help you see how your brand shows up in ChatGPT, Claude, Llama, and other AI models. AI Search Grader scores your current visibility and ranking in these results, while AI Search Watcher helps you monitor changes over time and compare against competitors.

Key features: 

• Visibility checking to learn how often your brand appears in AI-generated answers
• Ranking insights that show what positions your brand holds within the top 20 AI search results
• AI Search Score that summarizes your brand’s overall visibility and ranking performance compared to competitors

Best for

Small teams, freelance SEO professionals, and self-taught marketers

Pros & Cons

➕Pros: 

• Possibility to get AI insights for free
• All-in-one SEO bundle
• Easy-to-use and beginner-friendly interface
• Multiple AI models supported

➖Cons: 

• Free insights are limited to only three AI models
• AI content optimization is not available

Pricing

AI Search Grader is an entirely free AI SEO tool. Even without an account, you can get insights about your brand’s performance in three AI models: ChatGPT, Mistral Small 3.2 24B, and Meta’s Llama4 Scout. To get insights from all eight available AI models, you’ll need to create a free account. 

AI Search Watcher can also be considered one of the free AI SEO tools, since its beginner subscription package is free. However, to use this tool at a more advanced level, you’ll need to pay:

• AI Search Watcher Pro: $12 per month (get a ~35% discount when paid annually) for 50 monitored promps
• AI Search Weather Custom: custom pricing for a custom number of monitored prompts

You can get AI Search Watcher even cheaper (with a 50% discount) if you buy a complete Mangools SEO bundle: the price starts at $30.50 per month.

3. Advanced WEB Ranking

Overview + Standout features

Advanced Web Ranking (AWR) is a ranking-focused AI-powered SEO tool built for teams that need reliable position tracking at scale. 

AWR’s core strength is coverage: it can track your website’s ranking performance across more than 4,000 search engines worldwide, such as DuckDuckGo, Amazon, Baidu, Seznam, Naver, and many more.

On the AI side, AWR adds targeted features that help teams understand how and where their brand stands in AI-driven results.

Key features:

• SEO forecasting to predict future organic traffic trends using historical ranking data
• AI Overviews Tracker to monitor how your brand appears in Google AI Overviews
• AI Brand Visibility to check whether your brand is mentioned in AI search engines like ChatGPT, Claude, Gemini, and Perplexity

Best for

SEO agencies, in-house teams, and enterprises

Pros & Cons

➕Pros: 

• 30-day money-back guarantee
• Rank tracking across more than 4,000 search engines
• Clean, easy-to-understand interface

➖Cons: 

• Not enough features to cover all SEO tasks
• On the pricier side, considering the range/cost ratio 

Pricing

AWR offers a 7-day free trial for all prospects to test the platform’s functionality. When the trial expires, you have four subscription options to choose from. Here’s how much they cost per month (if paid annually, you get a 10% discount): 

• Pro: $139 for 7,000 keywords
• Agency: $279 for 14,500 keywords
• Enterprise: $699 for 35,500 keywords
• Ent Plus 50k: $980 for 50,000 keywords

4. Alli AI

Overview + Standout features

Alli AI is an AI tool for SEO analysis that focuses on on-page SEO. It helps improve your website’s SEO, such as meta tags, headers, URL structure, and internal linking, without involving developers or coding. It connects to your website through a secure code snippet and lets you apply SEO changes directly from its dashboard.

The platform is built for scale. Alli AI uses artificial intelligence to analyze pages, identify issues, and suggest optimizations that can be reviewed and deployed in minutes.

Key features: 

• On-page SEO automation to update titles, meta descriptions, headings, and content across many pages at once
• AI internal linking automation to create and deploy context-based internal links automatically
• AI schema markup generator to add structured data without manual coding
• SEO A/B testing to test different versions of page titles and choose the one that brings the most traffic
• An AI crawler enablement platform to ensure your website’s better visibility in AI-generated answers and search engines

Best for

SEO agencies, in-house SEO teams, and businesses managing large or complex websites

Pros & Cons

➕Pros: 

• Automates SEO changes without coding
• Easily integrates with most CMS platforms
• Offers AI Search Revenue Impact Calculator to discover how much revenue you’re losing if your brand isn’t visible in ChatGPT and other AI chatbots

➖Cons: 

• Focuses mainly on on-page SEO
• Comes with a higher price compared to competitors

Pricing

There are three subscription packages on Alli AI. Here’s how much each of them costs per month (you can save up to 17% if paid annually): 

• Business: $299 (5 sites, 5 team members, 500 keywords, 1,250 pages)
• Agency: $599 (15 sites, 15 team members, 2,000 keywords, 5,000 pages)
• Enterprise: Custom (50 sites, 50 team members, 5,000 keywords, 20,000 pages)

For all first-time users, there’s also a 10-day free trial.

5. Ahrefs

Overview + Standout features

Ahrefs is one of the most well-known AI SEO tools that’s built around large-scale search data and competitive analysis. 

While Ahrefs is not positioned as a pure AI SEO tool, we do consider it one, as it offers many AI-driven features helping teams understand what ranks, why it ranks, and how to improve existing content.

Most Ahrefs’ AI-related features are focused on content optimization and search analysis. The platform helps users compare their pages against top-ranking results and identify gaps in structure, keywords, and coverage.

Key features:

• AI Content Grader: compares your content against top-ranking pages
• AI Content Helper: helps to create high-quality, SEO-optimized articles
• Brand Radar AI: tracks how your brand performs in AI search
• AI suggestions: helps to generate new keyword ideas
• AI Search Intent: identifies and groups SERP results based on intent
• AI Translations: helps to get SEO metrics for up to 10,000 keywords in a different language
• Batch AI: generates meta titles and descriptions
• Free AI writing tools: help create content that ranks

Best for

Solo SEO professionals, in-house SEO teams, content teams, and agencies 

Pros & Cons

➕Pros: 

• Wide range of features
• Some free SEO AI tools
• Trusted by large SEO teams and agencies
• Lots of AI tools for SEO content optimization

➖Cons: 

• No free trial
• Higher price point for smaller teams

Pricing

Ahrefs has five main subscription options. Each of them differs in the range of offered tools. Here’s how much each pack costs per month:

• Starter: $29 for 1 project and 50 tracked keywords
• Lite: $129 for 5 projects and 750 tracked keywords
• Standard: $249 for 20 projects and 20,000 tracked keywords
• Advanced: $449 for 50 projects and 5,000 keywords
• Enterprise: $1,499 for personalized higher limits

You get up to a 17% discount if paid annually for most packages. There’s also a number of add-ons you can buy if they’re not included in your package of choice, such as Content Kit (from $99/month) and Brand Radar AI (from $199/month).

6. Surfer SEO

Overview + Standout features

Surfer SEO is an AI-powered SEO tool for content optimization. It helps content rank better by aligning it with what already works in search. Surfer analyzes top-ranking pages and uses NLP to guide how content should be structured, written, and optimized.

Its AI features are tightly connected to real SERP data. Surfer helps to generate text by showing what topics, terms, and structure search engines expect. This makes it especially useful for teams that publish big volumes of long-form content.

Key features:

• AI Articles to generate ready-to-rank articles based on SERP analysis (the number of articles you can create differs depending on your subscription plan)
• AI Writing Assistant to improve your content’s clarity, structure, and keyword usage
• AI Humanizer to detect and rewrite AI-generated content so it sounds more natural
• AI Tracker to monitor brand and content mentions in AI search engines like ChatGPT
• AI Templates to standardize content creation workflows

Best for

In-house marketers, SEO teams, and agencies

Pros & Cons

➕Pros: 

• Strong AI-driven content optimization
• Clear content score tied to ranking signals
• Easy-to-use and well-structured interface

➖Cons: 

• No free trial
• Limited to content optimization tasks, rather than a full SEO suite

Pricing

Surfer SEO comes with three main subscription packages. Here’s how much they cost per month (if paid annually, you save 20%):

• Essential: $99 for 360 articles/year
• Scale: $219 for 1200 articles/year
• Enterprise: from $999 for custom higher limits

In addition to each package, you can also buy the AI Tracker add-on for $95/month. There’s no free trial at Surfer SEO.

7. Scalenut

Overview + Standout features

Scalenut is an SEO and content workflow platform that uses AI to help teams research, create, and optimize content with real search intent in mind. 

Instead of only generating text, Scalenut’s AI SEO tools guide the writing process from topic discovery to finished copy, so that your content performs well in search engines and AI answers. It combines insights from keyword research, competitor content, and on-page signals for you to make SEO decisions easier and faster.

Key features: 

• Cruise Mode enables an automatic content creation workflow
• AI Detector and Humanizer spot AI text and make it sound natural
• AI Link Manager suggests internal links using AI
• AI Images generates visuals for your content
• AI Brand Visibility Tracker shows where and how your brand appears in AI search

Best for

In-house content teams, marketing teams, independent SEO specialists, and in-house SEO teams

Pros & Cons

➕Pros: 

• Integrates research and writing in one place
• Generates drafts quickly with focused SEO prompts
• Actionable optimization guidance

➖Cons: 

• AI output quality could use some improvement
• There are not enough features for a complete SEO suite

Pricing

There are three main subscription packages on Scalenut. Here’s their monthly cost (when paid annually, the price is 50% lower):

• Essential Max: $49 for 5 articles, 5 pages, and 5 clusters
• Growth Max: $103 for 30 articles, 30 pages, and 30 clusters
• Pro Max: $193 for 75 articles, 75 pages, and 75 clusters

All first-time users are welcomed with a free trial. However, its length is not stated on the official website.

8. Profound

Overview + Standout features

Profound is one of the best AI SEO software helping brands understand and improve how they appear in AI-generated search results and answer engines. 

Profound tracks your brand’s AI visibility: how often your brand shows up in AI answers, what those answers say, and which sources lead AI systems to mention you. 

The platform centers on measuring visibility in major AI search engines like ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, and Google AI Overviews.

Key features: 

• Answer Engine Insights to track how and where AI mentions your brand
• Prompt Volumes to see what millions of users are asking AI about topics relevant to you
• Agent Analytics to understand how AI crawlers visit and interpret your site
• Shopping Visibility to monitor how your products appear in ChatGPT Shopping research

Best for

Enterprise SEO teams, brand marketers, and agencies

Pros & Cons

➕Pros: 

• Enterprise-focused insights into AI search behavior
• Visibility tracking across most major AI engines
• Modern, user-friendly interface

➖Cons: 

• Customized pricing may be high for smaller teams
• There are no AI content generation capabilities
• To get insights from all AI search engines, you’ll need to go with the priciest subscription

Pricing

Profound doesn’t offer a free trial to first-time users. To test the platform’s functionality, there are five main subscription options: three packages for brands and two packages for agencies. 

Here’s the monthly cost for brands (you’ll get two months for free if you pay annually):

• Starter: $99 for ChatGPT tracking only
• Growth: $399 for tracking ChatGPT, Perplexity, and Google AI Overviews
• Enterprise: Custom for tracking from all ten AI search engines

And this is the monthly price for agencies: 

• Agency Growth: $99 or tracking ChatGPT, Perplexity, and Google AI Overviews
• Agency Enterprise: Custom for tracking from all ten AI search engines

9. Peec AI

Overview + Standout features

Peec AI helps teams see how their brand appears in AI-generated search answers. It focuses on your brand’s visibility: whether it’s mentioned, how often it appears, and where it appears compared to competitors.

The platform tracks AI answers for selected prompts and shows how brands are positioned inside those responses. It also looks at the tone of mentions, so you can understand whether AI talks about their brand in a positive, neutral, or negative way.

Key features: 

• Visibility shows how often your brand appears in AI-generated answers across tracked prompts
• Sentiment identifies the context (positive, neutral, or negative) in which AI mentions your brand
• Position tracks where your brand appears within AI answers and compares its placement against competitors

Best for

SEO teams and brand marketers

Pros & Cons

➕Pros: 

• Clear focus on AI visibility and measurement
• Simple, analytics-driven approach
• Insights on how your competitors perform in AI search
• Modern, easy-to-use interface

➖Cons: 

• Limited to AI search analytics
• No content creation or optimization tools

Pricing

There are three main subscription options on Peec AI. This is how much they cost per month (annual payments are about 15% cheaper):

• Starter: €89 (~$105) to track up to 25 prompts
• Pro: €199 (~$234) to track up to 100 prompts
• Enterprise: €499+ (~$586) to track 300+ prompts

There’s also a free trial; however, its length is not clear.

10. ChatGPT

Overview + Standout features

ChatGPT is probably the most well-known AI assistant, and you’re likely to use it already.

While it is not a 100% dedicated SEO AI tool, many marketers use ChatGPT to support SEO-related tasks such as content drafting, rewriting, ideation, and research. It can help brainstorm topics, generate outlines, rewrite sections for clarity, summarize information, and adapt content for different audiences or formats. 

Key features: 

• AI text generation for drafts, outlines, and content variations
• Content rewriting and editing to improve clarity and tone
• Summarization and expansion of existing content
• Prompt-based research support for topics and FAQs
• Multilingual writing and translation for content localization at scale

Best for

Content writers, marketers, and SEO teams

Pros & Cons

➕Pros: 

• Very flexible and easy to use
• Supports many content formats and languages
• Useful across many stages of content creation

➖Cons: 

• No built-in SEO data or performance tracking
• Requires strong prompts to avoid generic output

Pricing

ChatGPT is one of the best free AI SEO tools, as you can use it for free; however, the output will be limited. To get the most out of this tool, you can go for one of the paid options. Here’s how much they cost per month: 

• Go: $5 (extended access to GPT‑5 model)
• Plus: $20 (advanced reasoning with GPT-5)
• Pro: $200 (pro reasoning with GPT-5.2 Pro)
• Business: $30/per user/per month (unlimited GPT‑5.2 messages, generous access to GPT‑5.2 Thinking, and access to GPT‑5.2 Pro)
• Enterprise: Custom (expanded context window that supports longer inputs and larger files)

What Is the Future of AI + SEO: Trends to Watch & What’s Coming Next

Most CEOs believe AI will actually pay off: 85% expect AI investments focused on efficiency and cost savings to deliver positive returns by 2027, while 77% believe AI will also drive growth and expansion. 

We’ve analyzed the market, and here are the main AI trends that we think are shaping marketing and SEO at the beginning of 2026:

• Rising importance of AI-generated answers in search results. Search is no longer limited to classic SERPs. AI-generated answers and overviews are changing how users discover information, making visibility in AI responses just as important as rankings.
• AI-driven unified workflows. Modern AI tools for SEO optimization are merging content creation, optimization, AI visibility tracking, and performance evaluation. This way, you won’t need to switch tools and will get higher execution speed.
• Preserved focus on E-E-A-T. Despite the continuous integration of AI in content creation, high-quality SEO content that ranks still needs a human touch. AI can assist with research and drafting, but human expertise, real experience, and trust remain critical for long-term search visibility.

“The most successful marketers will be those who learn to seamlessly integrate AI technologies while maintaining the irreplaceable human touch. Maintaining critical thinking and creative storytelling will be the key to a successful AI collaboration.” — says Angeley Mullins, Chief Marketing & Commerical Offier

Final Thoughts

AI isn’t only to stay with us, it’s to evolve. So you have to learn how to make the most out of it. 

The choice of the best AI SEO tools depends on your brand’s needs and strategic goals. Before committing to one tool, define what problem you want it to solve: tracking AI visibility, optimizing content, automating on-page SEO, or managing SEO at scale.

• To track AI visibility, go with Profound, Peec AI, and Mangools
• To optimize content, opt for Ahrefs, Surfer SEO, Scalenut, and ChatGPT
• To automate on-page SEO, select Alli AI
• To manage SEO at scale, choose SE Visible + SE Ranking and Advanced Web Ranking

Test SEO AI tools that match that goal, and use free trials where possible. If a concrete tool delivers what’s expected, you can proceed with the full subscription then and get your brand or product to a completely new level.

FAQ

Do AI SEO tools help with AI Overviews and ChatGPT visibility?

Yes. AI-powered SEO tools track how brands appear in AI-generated answers and Google AI Overviews and help identify which content, sources, or pages are being cited. Having such insights, you can improve your AEO and GEO strategies.

Can AI replace SEO experts?

No. AI can automate research, drafting, and analysis, but it doesn’t replace strategy and human judgment and experience.

As Christina Inge, an instructor at the Harvard Division of Continuing Education’s Professional & Executive Development, said: “Your job will not be taken by AI. It will be taken by a person who knows how to use AI. So, it is very important for marketers to know how to use AI.”

What is the best AI SEO tool overall?

There is no single best AI SEO software that fits everyone. The right choice depends on your goals: whether you need AI content optimization, AI search visibility tracking, technical automation, or a full SEO workflow. Additionally, it depends on your budget.

Yevheniia Khromova

Yevheniia is a content strategist and writer at SE Visible. She works at the intersection of content marketing, SEO, and AI search, helping brands figure out how they show up in AI-generated answers and what they can actually do about it. Her focus is on making sense of how AI systems shape brand narratives and reputation, then translating that into strategies and insights. She stays on top of AI visibility trends, analyzes content shifts, and tests approaches to understand what actually moves the needle.