AI Search Fundamentals
llms.txt: What It Is, What the Data Says, and Whether You Need One
“Should we add llms.txt?” has probably been sitting unresolved on your backlog since a client brought it up or a LinkedIn post made it sound like the next must-have for AI search. Until recently, there wasn’t much evidence to move that decision one way or the other. Now there is. Several studies, including SE Ranking’s […]
Answer Engine Optimization: What Actually Works, According to Citation Data
Search for advice on answer engine optimization, and you will keep running into the same recommendations: add FAQ schema, create an llms.txt file, write shorter paragraphs, cite authoritative sources, and wait for AI engines to notice. The problem is that much of this advice was published before anyone had enough citation data to test whether […]