Brand Prompt Research: Analyze prompts that shape your visibility in AI answers
Break your visibility across ChatGPT, Gemini, Perplexity, AI Mode, and AI Overviews down to prompts and topics. See mention rate, average position, share of voice, and search intent.
From your brand visibility score to the exact prompts behind it
A score tells you something changed. This goes deeper showing which question changed, who’s answering it instead of you, and whether it was ever worth chasing. Use that prompt data to build the content AI engines cite.
See prompts and topics where you show up
Find out which questions bring your brand into AI answers, and for each one, see how you perform: mention rate, average position, visibility, and share of voice, filterable by individual engine.
Prioritize your prompts by intent
Each tracked prompt is classified by search intent: informational, navigational, commercial, transactional, or local. Put your effort behind the high-intent questions worth competing for.
Detect who takes the answer when it isn’t you
Per-prompt competitor benchmarking shows which brands get mentioned on the same prompt, how often, and at what average position. Find prompts and topics you lose to rivals.
See the prompts behind your own visibility score
Pull your first prompt set across every engine SE Visible tracks, and watch where your brand shows up.
Read your brand’s visibility prompt by prompt
Get a per-prompt view with mentions, intent, competitors, and engine for every question that shapes how AI describes you.
Drill to the prompts and watch trends
Per-prompt performance shows brand mentions, mention rate, average position, and share of voice for each prompt you track, filterable by ChatGPT, Gemini, Perplexity, AI Mode, or AI Overviews. Analyze daily changes, compare to the previous period, and export data to CSV or spreadsheet for analysis and client reporting.
Build your prompt set by intent, niche, and topic
Prompts live in a searchable database grouped by topic. Both are tagged with intent, so you can decide which mix is worth tracking closely versus which is just noise. Filter, sort, and paginate down to the ones that matter, with topic-level data showing how visibility, share of voice, and position moved since your last check.
See who’s winning the prompts you’re not
Competitor benchmarking per prompt lists the brands mentioned on each prompt and topic, their mention counts, share of voice, and average position. Point content, PR, and outreach at the specific prompts where a competitor currently owns the AI answer.
Powered by SE Ranking. Made for AI search visibility
SE Ranking covers the SEO side of visibility. SE Visible is built on that expertise for the AI side of it. Together, they give you the fuller picture of your brand’s presence across Google results and AI answers.
Why marketing teams choose SE Visible
SE Visible by SE Ranking: shared data foundation, consistent approach, one vendor to work with, not an experiment chasing the trend.
AI prompts analysis that fits your needs
Choose the plan that fits your needs or explore SE Visible with a 10-day free trial
From
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200 prompts - ~30,000 AI answers analyzed/month
- 3 projects
- Answer engines tracked: ChatGPT, Gemini, AI Mode, Perplexity, AI Overview
From
- 450 prompts
- ~67,500 AI answers analyzed/month
- 5 projects
- Answer engines tracked: ChatGPT, Gemini, AI Mode, Perplexity, AI Overview
From
- 1000 prompts
- ~150,000 AI answers analyzed/month
- 10 projects
- Answer engines tracked: ChatGPT, Gemini, AI Mode, Perplexity, AI Overview
How do you find the best prompts to track?
Good prompt research starts from what your buyers actually ask. Pull prompts from real research behavior, group them by topic and search intent, and prioritize the commercial and local prompts tied to an actual buying decision before adding informational ones. You can do this automatically with SE Visible prompts analysis and also see whether your competitors get mentioned for your tracked prompts.
How many prompts should I track?
There isn’t a fixed number that applies across brands, and tracking as many prompts as possible isn’t the goal in itself. Tracking prompts like keywords tends to bury the signal, because AI answers shift day to day and most prompts never touch a buying decision. It’s more useful to track a tight set of high-intent prompts organized by topic closely, with daily checks to smooth answer volatility, than to maintain a huge set you never act on.
How are prompts different from keywords?
A keyword is a query typed into a search box that returns a ranked list of links. A prompt is a full question asked to AI assistants like ChatGPT, Gemini, Perplexity, Claude, or Google’s AI answers and what comes back is a generated response in prose. Prompt tracking helps monitor those questions and responses and detects whether they mention your brand, a competitor, both, or neither, with what sentiment and sources.
How do I find the prompts my competitors are using?
For every prompt you track, SE Visible shows the competing brands AI mentions alongside or instead of you, with their mention counts, visibility, and average positions, so you can see the prompts your competitors are visible for.
How do I find high-intent prompts?
Each tracked prompt in SE Visible is classified by search intent: informational, navigational, commercial, transactional, or local. Filter to commercial and transactional prompts (or local ones, if you sell into specific markets) to separate the questions tied to a buying decision from the ones that are just general curiosity about your category.
Should I track branded or unbranded prompts?
Both, for different reasons. Unbranded prompts test whether AI surfaces you at all (and who it names instead); branded prompts show how AI describes you (the tone and sentiment when someone asks about you directly). Track both to see where you’re missing from the conversation and how you’re characterized when you’re in it.
Expand your AI visibility reporting with per-prompt data
See which questions put your brand in AI answers, which put competitors there, and which are worth pursuing next. Start free, with all five engines included from the first plan.