What’s coming to SE Visible and why it matters for your brand
We launched SE Visible in 2025 because the way people discover brands has changed. It’s not only Google anymore. Search happens in AI engines too, and marketing teams, agencies, and businesses need to understand what’s happening there and where their brands stand to build a solid strategy.
SE Visible delivers exactly that: a strategic view of how AI talks about your brand across the entire ecosystem so you can make informed decisions based on real data.
SE Visible is built by the team behind SE Ranking, a trusted AI SEO platform with 13+ years in the market and reliable data. We’ve brought that same commitment to getting it right to the core of SE Visible. When you’re working with a channel this new, you need insights you can trust. We’re here to support you at every step.
Now, as we head into 2026, we want to share what SE Visible has accomplished so far and what’s coming next.
AI Visibility overview
Currently, the SE Visible dashboard gives you a centralized view of your AI visibility at a glance. You can monitor your brand’s visibility score, rank compared to competitors, brand’s average placement, net sentiment score. You can also track changes over time and export data for further analysis or stakeholder reporting.
What’s coming
We’re focusing on three major directions:
- Reporting integration: This will let you connect SE Visible data directly to Google Looker Studio, making it easy to incorporate AI visibility metrics into your existing reporting workflows.
- Personalized insights: The dashboard will show recommendations based on your competitive and source data. This will help you identify next steps for strengthening your AI visibility strategy without digging through raw numbers.
- Better data quality: We’ll also keep investing in data quality. We plan to better investigate your niche, your audience’s questions, and your competitors to show insights that actually matter to your brand.
Competitive analysis
SE Visible already lets you benchmark your AI presence against competitors. You can see how often your brand appears in AI responses compared to others in your space and track your visibility score to measure progress over time.
What’s coming
We’re expanding competitive analysis to help you identify, manage, and analyze direct competitors across topics, prompts, and AI responses. The plan is to show visibility gaps, positioning differences, and growth opportunities.
One of the most requested additions: automatic competitor suggestions. Instead of manually identifying and adding competitors, SE Visible will recommend relevant brands based on your industry and the AI conversations where you appear. This saves time and ensures you’re tracking the competitors that actually matter in AI search.
You’ll also get deeper brand metrics, including:
- The share of AI responses where the brand appears within the selected topics or prompts.
- The share of a specific brand’s mentions compared to all brands.
- The total number of mentions a brand gets across your selected scope.
- The overall sentiment of AI responses about your brand based on positive, neutral, or negative signals.
Beyond brand metrics, we also plan to add website citation metrics. You’ll be able to see how often your website is cited in AI responses and compare that with competitors.
Prompts
SE Visible already suggests prompts relevant to your niche and lets you filter them by AI engine, topic, competitors, and sentiment. This helps you understand which questions and queries are driving AI responses in your space.
What’s coming
We’re making prompt analysis more organized and actionable. New capabilities will include grouping prompts by topics for easier navigation and showing expanded AI responses within prompt details. We’re also adding tags to organize, filter, and group prompts. This will make it much simpler to track the specific queries that matter most to your brand strategy.
Sources
SE Visible’s Sources feature analyzes the websites, publications, and content platforms that AI engines cite in their responses. You can see sources as domains or pages, along with categories (e.g., media, forums, etc.), filter them by topic, AI engine, competitors, or sentiment, and export data.
What’s coming
We’re adding significantly deeper source intelligence. The enhanced feature will highlight which sources you should prioritize for outreach or content placement based on their influence on AI responses. You’ll be able to identify sources where competitors are mentioned but your brand is missing.
We’re also extending the analysis window so you can view source trends over longer periods and identify consistently influential publications. Plus, we’re adding the ability to identify brand mentions in Reddit and YouTube content.
Collaboration
Currently, SE Visible supports single-user access with the ability to export your data in CSV format for sharing with colleagues or incorporating into other tools.
What’s coming
We’re building full user management capabilities: invite team members, assign roles, and control access permissions. This means that brand teams coordinating across marketing and PR or agencies managing AI visibility for multiple clients will have the flexibility to work securely with appropriate access levels for each team member.
Every feature on this roadmap is designed with one goal in mind: help you make sense of AI visibility and take action. So stay tuned to our updates, and thank you for being part of the SE Visible journey.
If you haven’t explored SE Visible yet, start your free trial and see how AI engines are talking about your brand.